A REFRESHING TWIST ON AN ICONIC CLASSIC
New York, NY – February 2025 – Starting this February, and rolling into summer, DKNY invites you to experience the ultimate treat with the new DKNY Be Delicious Ice Pop Collection. Inspired by the refreshing joy of a fruity popsicle on a hot day, this vibrant collection introduces three playful fragrances: Very Cherry, Berry Bliss, and Citrus Splash.
Since 1989, DKNY has made Donna Karan accessible to a younger generation, with fragrances that capture the vibrant essence of New York City. Launched in 2004, DKNY Be Delicious celebrates individuality and the spirit of the Big Apple.
Nearly 20 years later, the fragrance remains an iconic symbol of the Y2K era, still resonating with new generations.
The packaging is inspired by a classic ice pop, featuring a glossy swirl-pattern cap and a frosted, colored glass bottle. A debossed logo on a wooden stick and the nostalgic Be Delicious sticker evoke carefree summer days. The boxes, adorned with bright ice pop patterns, enhance the collection’s playful and summery vibe, inviting you to savor every moment.
THE FRAGRANCES
VERY CHERRY
A vibrant and playful fruity floral fragrance captures the carefree joy of indulging in a cherry popsicle. Top notes of refreshing lychee, cherry popsicle, and bergamot open to a heart of pear, peony blossom
BERRY BLISS
Inspired by the sweetness of a raspberry ice cream cone, Berry Bliss is a floral fruity edible fragrance with top notes of crushed mint leaves, mango, and almond blossom. The heart reveals waterlily, strawberry, freesia, and mouth-watering raspberry, rounded out by a base of coconut, sandalwood, and cotton candy.
CITRUS SPLASH
This floral fruity scent is a playful blend of chilled golden peach sorbet and refreshing grapefruit. With top notes of golden peach sorbet, black currant bud, and grapefruit tonic, a heart of gentian, dewy peony, and airy freesia, and a sunny base of soft musk, sandalwood, juniper berry, crystal amber, and benzoin, Citrus Splash captures the essence of a sun-kissed summer day.
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