Introducing Coach For Men Eau de Parfum, a bold new fragrance for him inspired by all of the unique layers that make us who we are.
THE INSPIRATION
With its dynamic and bold pairing of spices, woods and florals, Coach For Men EAU DE PARFUM was inspired by the courage to embrace all sides of yourself with confidence. A celebration of identity and all of the unique layers that make us who we are, it captures the house’s New York City energy, rooted in the spirit of living authentically. More than a fragrance, this new intense version of the iconic Coach For Men Eau de Toilette is an invitation to freely explore all sides of oneself.
THE FRAGRANCE
Crafted by perfumer Juliette Karagueuzoglou, the fragrance opens with the citrus intensity of bergamot oil and the captivating spice of cardamom. The house’s boldest scent yet, the heart contrasts the warm floral scent of geranium with the woody complexity of cedarwood before drying down to the leathery tones of Saffiano™ leather and the timeless depth of warm vetiver.
THE NOTES
Top: Bergamot Oil, Cardamom
Heart: Geranium, Cedarwood
Base: Saffiano™ leather, Vetiver
THE CAMPAIGN
Shot by director and photographer Keizō Kitajima, the campaign captures an authentic day-in-the- life snapshot of Jayson Tatum as he reflects and explores in the house’s dynamic hometown, New York City. Intimate moments juxtaposed with reflective shots of the iconic cityscape evoke a universe of endless possibilities as Tatum advances on his journey.
THE BOTTLE
Drawing inspiration from Coach’s rich legacy of craft, the bottle features the house’s iconic house code Horse and Carriage engraved in black lacquer as well as a black leather hangtag. Reminiscent of vintage apothecary bottles, heritage touches also include a gold-plated metallic plate and a turnlock spray cap.
THE PACKAGING
The outer packaging features an embossing reminiscent of classic Coach pebble leather in a bold black, enhanced with gold lettering, as well as the house’s iconic Horse and Carriage, an enduring symbol of Coach craft.
THE FACE
The face of Coach men’s fragrance, American basketball star and style icon Jayson Tatum embodies the bold and expressive spirit of the house. His own identity as a sports hero, a trendsetter and cultural influencer mirrors the dynamic layers of Coach For Men.
“We are exploring the idea of scent as something rooted in self-expression. Coach For Men captures this spirit of optimism I feel we share with Jayson—that when we authentically embrace and express ourselves, anything is possible,” said Coach Creative Director Stuart Vevers.
“Fragrance is all about confidence. It’s an important way for me to express myself and will always be a part of my daily routine,” said Jayson Tatum.
THE LATEST ADDITION TO A MULTI-FACETED FRAGRANCE FAMILY
The Coach For Men fragrance family is a collection of invigorating and sensual scents that capture the house’s New York City roots, rich heritage of craftsmanship and bold spirit of self-expression. Explored through signature scents such as Coach For Men Eau De Toilette, Coach Platinum, Coach Green and Coach Blue, the collection’s layered fragrances combine citrus, warm and earthy notes to tell a story about the Coach man’s journey.
ABOUT COACH
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.