Introducing Coach Love, a new fragrance inspired by the vibrant and universal feeling of love — and all of the unique ways we express it.
A warm and playful depiction of love through the lens of individuality, Coach Love is a celebration of love in all its different forms and expressions. Shot by director and photographer Juergen Teller, the campaign captures real couples sharing authentic moments by expressing their own unique love languages, reminding us that love is a distinctive attitude — something you wear as much as something you feel.
The Fragrance
The floral, fruity eau de parfum opens with an invigorating top note of wild strawberry, accentuated by a rich and velvety heart note of red velvet rose before drying down to warm cedarwood.
The Inspiration
Coach Love is inspired by all the ways we express love — to ourselves and each other. Perfumer Antoine Maisondieu creates a dynamic scent with diverse layers that speak to the unique nature of love as something universally felt but individually expressed. Combining the playfulness of wild strawberry and juicy mandarin, the richness of velvet rose and jasmin sambac, and the warmth of cedarwood and amber, Coach Love encourages us to embrace opportunities to express our love languages boldy, authentically, and most importantly, in our own way.
“Coach Love celebrates freedom of expression and all the ways we share affection with our loved ones. To evoke this feeling in the campaign, instinctively I knew Juergen Teller would be able to capture candid snapshots of intimacy in a way that also speaks to the charismatic nature of the scent. Together, the fragrance and the imagery play on the tension between individuality and togetherness, and captures my belief that when we authentically express ourselves, we can inspire others to do the same.” — Coach Creative Director Stuart Vevers
The Notes
- Top: Wild Strawberry, Juicy Mandarin, Pink Pepper Leaves
- Heart: Red Velvet Rose, Indian Sambac Jasmine, Osmanthus Flowers
- Base: Cedarwood, Benzoin Resiboid, Grey Amber
The Bottle
The bottle features a rich red hue symbolizing the color of passion and the heritage colors of Coach leathercraft. It is finished with the house’s iconic turnlock top, and classic gold hardware, including a sweetheart charm.
The Packaging
Featuring Coach’s iconic Horse and Carriage logo, the box is finished with a subtle leather texture in a rich red hue — a reference to the house’s heritage in leathercraft.
About Coach
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last — for you to be yourself in.
