Embrace a fresh, wildflower-inspired scent with a refillable design for eco-friendly elegance.
The Concept
Bold. Feminine. Fearless. Embark on an outdoor adventure with Daisy Wild, the newest addition to the iconic Daisy Marc Jacobs collection. The new refillable fragrance exudes a freshness reminiscent of a wildflower bouquet. It inspires us to reconnect with nature and embody our young, free-spirited selves.
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The Design
Daisy Wild Marc Jacobs introduces a new flower to the cap. Inspired by a wildflower bouquet, this wild daisy harmoniously blends with pink and green iconic Daisy flowers. Inside the bottle, flower stems peep through, for yet another playful display of nature’s allure. The juice is reimagined in a light green shade to complete the new color story of Daisy Wild Marc Jacobs.
For the first time ever, this Daisy fragrance is fully refillable. All the Daisy Wild Marc Jacobs fragrances (30ml, 50ml, and 100ml sizes) can be refilled with a 150ml refill format.
The Daisy Wild Marc Jacobs box is reimagined in a beautiful vibrant green color. The new wild daisy flower is elegantly mixed amidst pink and green signature Daisy flowers. The flower border on the carton is now ‘overgrown’, playing to the blooming wilderness emblematic of the product.
The Fragrance
Daisy Wild blends notes of banana blossom, never seen before in prestige perfumery, with an exquisite jasmine and nutty vetiver. These notes create a new addictive scent that beautifully captures the essence of nature.
Top: Banana blossom accord
Heart: Jasmine, macadamia accord
Base: Sandalwood, vetiver des sables
Fragrance house: Givaudan
Perfumers: Sonia Constant, Roxanne Kirkpatrick, and Adriana Medina
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The Campaign
Shot by photographer Nick Newbold, the campaign transports you to a lush green landscape, following the cast on an adventure in the woods. The cast features a group of up-and-coming talent spanning different interests and industries. Together, they embark on a road trip, sharing moments of genuine elation. The campaign is an authentic exploration of youthfulness and spontaneity, igniting a sense of nostalgia. Their escapade is an encouragement to get in touch with your inner child and reconnect with nature.
