A Gleaming addition to the MCM Backpack Fragrance Collection.
In the avant-garde spirit of the German luxury fashion icon MCM, a new masterpiece emerges: MCM DIAMOND. This fragrance encapsulates the spirit of sophisticated rebellion and innovative luxury, expanding the award-winning MCM backpack fragrance collection into a new dimension of unisex allure.
Sabine Brunner, President of MCM, remarks, “With MCM DIAMOND, we wanted to make a bold and deep fragrance, that was also sustainable – to balance tradition with innovation. It was an honor to work with Frank Voelkl and we are really proud of the results.”
Jean Madar, Chairman and CEO of Inter Parfums Inc., reflects on the essence of the fragrance: “DIAMOND is a manifesto of modern luxury, bridging the gap between tradition and contemporary innovation. I fully believe the unique character of this scent creation will excite the luxury fragrance space.”
At the heart of MCM DIAMOND lies the splendor of the diamond, a symbol of eternal beauty and resilience. rafted by the esteemed perfumer Frank Voelkl, this fragrance is an invitation to a realm of refined luxury, blending the boldness of cappuccino with the serenity of lavender and the warmth of sandalwood. Frank Voelkl, Principal Perfumer at DSM-Firmenich, shares his vision: “DIAMOND is designed to embody power, versatility, and a statement-making presence that resonates deeply with the culture of the Middle East and beyond.” Its composition, featuring 54% biodegradable ingredients and 90% created using Green Chemistry molecules, reflects commitment to sustainability and excellence.
Top Notes: Cappuccino, Italian Bergamot, Juniper
Mid Notes: Lavender, Plum, Heliotrope
Base Notes: Santoud, Tonka, Sandalwood
In line with the luxurious essence of MCM DIAMOND, the ad campaign unfolds as a visual marvel that embodies the very core of this exquisite fragrance. Set against a backdrop of crystal facets shattering around the bottle, MCM DIAMOND emerges as the energetic epicenter, radiating luxury in gold, cognac, and diamond hues. This scene captures the unapologetic luxury and high shine of the fragrance, with polished surfaces and dramatic motion blur adding to the otherworldly aura.
The bottle design, inspired by the Visetos pattern and the dazzling beauty of diamonds, with its sleek black and gold accents, is highlighted through the campaign’s art direction, emphasizing its distinctive 3D design and the luxurious materials that embody the pioneering spirit of MCM.
MCM DIAMOND is not just a new addition to the world of fragrances; it is a declaration of luxury, innovation, and boldness, encapsulated in a bottle that commands attention. Welcome to the new era of olfactory excellence, where every spritz is an assertion of sophistication and defiance.
Shop The New MCM Diamond Perfume on ZALORA Philippines now!