Paco Rabanne Million Gold Eau de Parfum looped by a chain

Is Rabanne Million Gold the New King of Fragrances?

Dive into the buzz surrounding Rabanne’s Million Gold perfume

Paco Rabanne Million Gold Eau de Parfum looped by a chain

Since its incarnation in 2008, 1 Million by Rabanne has become a global sensation, representing the essence of unconstrained masculine achievement. Made for the man who rejects the rules of convention, it inspires unshakeable self-confidence and audacious self-expression.

This year, the global icon returns with Million Gold Eau de Parfum Intense. Dance, move, and feel the beat of a brand new masculine tempo. The iconic Rabanne snap unlocks a dazzling Million Gold universe for the next generation, who rewrites expected codes and narrates a bold new vision for the most outrageous success story yet.

Meet the new iconic king. He´s one in a million. Get ready to get high on gold.

THE GOLD INGOT IS REBORN WITH THE RABANNE XL LINK

AN ICONIC MOTIF INTERLACED WITHIN LA MAISON´S STORY

The lights go up, the camera rolls. The music sets the beat as you hear his fingers snap. As an ode to the signature codes of Rabanne´s legacy, a new Million Gold bottle honors the legendary gold ingot of 1 Million and comes with a new stand-out detail that remains embedded in La Maison´s rich history: the iconic XL link.

Inspired by the boat chains of Brittany, a place that has inspired both Monsieur Rabanne and Julien Dossena, the XL Link features a series of interlaced large and small links within La Maison´s signature jewelry pieces. Since it appeared in 2019, the XL Link has evolved, reimagined again and again in new colors, shapes and materials that capture the zeitgeist of each season and offer statement piece for every style and attitude. 

Supremely lightweight and playful, the XL Link is a powerful insignia that continues to stand the test of time. With 184 iterations to date, this unparalleled motif is reborn this year for Million Gold, inspiring a new XL Link mania. Adorning the Million Gold bottle beside the new Rabanne monogram, the XL link comes alive for a new generation as a symbol of larger-than-life masculine confidence and energy that steals the spotlight every time. 

MILLION GOLD, EAU DE PARFUM INTENSE

ABANDON YOURSELF TO THE EUPHORIA OF GOLD WITH AN ADDICTIVE NEW SIGNATURE

Prepare for a new era of untamed individuality. Feel the force of his inner light shine bright. He´s irreverently sexy, effortlessly confident and charismatic – bolder and more empowered for a new fantasy era, lit up in glittering gold.

This year, the iconic textured woody signature of 1 Million Eau de Toilette enters a new chapter composed by the original perfumers, Christophe Raynaud and Quentin Bisch. New Million Gold is an intense Eau de Parfum with an ultra-addictive, sensual olfactive signature in honor of a new masculine ascendancy.

Abandon yourself to a sensual sandalwood: A niche ingredient within perfumery that adds texture and an addictive woody effect which, together with vibrant cedarwood, is associated with the iconic mandarin of 1 Million.

Rabanne Million Gold perfume surrounded by wood

Warm and flamboyant, the seductive ambery accord is also contrasted by cardamom oil, fresh bergamot, the honeyed-floral note of Rose Absolute and a touch of Pink Peppercorn CO2. Soft and powerful cinnamon bark oil lends it tantalizing cooked apple facets. Akigalawood™, a unique ingredient obtained using Bioscience, brings a vibrancy and elegant trail, while cypriol oil is a potent earthy note with a vetiver inflexion and leathery background.

“Million Gold is more than a fragrance; it is a bold statement that rewrites the vision of modern masculinity by including and matching flowers to achieve a certain flamboyance. There is an effortless sensuality to the Million Gold man. A light that shines from within that makes him both powerful and irresistible.” – Christophe Raynaud & Quentin Bisch

MOSES SUMNEY JOINS RABANNE AS THE FACE OF MILLION GOLD

A GLOBAL STAR WHO REJECTS THE RULES TO LIVE LIFE ON HIS OWN TERMS

Artist and musician Moses Sumney considers it his duty to resist convention. He has built a reputation upon his self-directed videos, monochromatic style and ability to balance a small town life in North Carolina and spotlight-stealing appearances at Fashion Weeks around the world. Above all, he is renowned for his staggering voice.

Inspired by his upbringing between Southern California and Ghana, his work flows seamlessly across genres and disciplines. His albums have topped the critics’ lists in the New York Times, NPR, Pitchfork, The Guardian, and Rolling Stone, among others. His directorial work has garnered acclaim from SXSW, the UKMVAs, the Webby and Camerimage Awards.

When quarantine prevented him from touring with his second album, grae, Sumney took to the Blue Ridge Mountains to direct the live album and film Blackalachia: a masterful synthesis of his various creative pursuits. 

He has since starred in his first film, A24’s MaXXXine, which is set to premiere this summer. It will be followed by his first new music since 2020 – an EP of songs that capture Sumney´s flirtatious relationship with the limelight and showcase his songwriting in a way that it never has been before.

Artist and musician Moses Sumney dressed in a suit, wearing a chain necklace

RABANNE´S BOLDEST CAMPAIGN STATEMENT TO DATE

HEAR THAT SNAP: GET HIGH ON GOLD

Million Gold galvanizes a new generation with an explosive campaign featuring print images shot by legendary fashion photographer Mert Alas and a film by revolutionary director Manu Cossu.

Unforgettable, iconic and pushing all boundaries, the campaign sees Rabanne´s most noteworthy casting collide with its greatest music statement yet. In a groundbreaking moment for the Maison, Rabanne sets this new campaign to one of the world´s most celebrated songs ever: Pure/Honey by queen of empowerment, Beyoncé, from her Renaissance album of 2022. With this album, Beyoncé set a new Spotify record. On its release day, it became the platform´s most-streamed album in a single day with more than 43 million streams. Pushing the campaign into a powerful new era, this uncompromisingly fearless song encapsulates the purpose and legacy of Rabanne.

As the embodiment of someone who defies all definition, Moses Sumney appears all-powerful in this new campaign. An extrovert, a star, and an irresistible next-generation icon; he takes to the stage, he dances, he moves. He snaps his fingers to enter the new Million Gold universe and succumbs to a new state of ecstasy, powered by the light of his own unique force.

He’s one in a million who embodies the unforgettable lyric, ‘It should cost a billion to look this good’.

MILLION BY RABANNE

A COMPLETE UNIVERSE TO FUEL UNLIMITED ACHIEVEMENT

Crafted for the triumphant king, the complete 1 Million range explores powerful facets of modern masculinity through best-selling fragrance icons. 

The story began in 2008 with 1 Million Eau de Toilette, an iconic spicy leather male signature with an accent of blood mandarin. In 2020, Rabanne revisited the global sensation, creating 1 Million Parfum, a more potent, sun-drenched fragrance that was warm and salty, with a note of vibrant grapefruit. Then, two years later, 1 Million Elixir Parfum Intense proved rich and sensual, blending rose with tonka bean and vanilla, and was followed in 2023 with 1 Million Royal: a majestic yet unexpected blend of invigorating lavender, cedarwood and benzoin.

This year, the story continues with the unstoppable confidence for a new Rabanne king, captured within Million Gold, Eau de Parfum Intense.

MILLION GOLD, EAU DE PARFUM INTENSE IS AVAILABLE AS:

Million Gold 50ml

Million Gold 100ml

Million Gold 200ml