Be You. Be True. Be HUGO

Scents with sweet, feminine, masculine, or gender-neutral tones are not newfangled at the olfactory scene, but HUGO JEANS is. A bold and breezy fragrance, personally tailored for those who dare to go their way. Joining HUGO MAN in the HUGO Parfums lineup, the new rendition is inspired by jeans, the fabric of many faces. More importantly, it reflects the power of authenticity, the energy of personal style, and the freedom that comes with honoring the self when you push beyond boundaries. HUGO JEANS challenges you to be true, the courage to be the real you.

Dare To Find Your Perfect Fit

Just like your perfect pair of jeans, HUGO JEANS is a Fougere aromatic perfume that transcends the seasons. Tantalizing the snout first with zesty grapefruit and vibrant lime before in comes the peppermint and juniper berries for a burst of energy. The delicious concoction then transitions into a more woody base which consists of sandalwood combined with vetiver and cedarwood to create a warm and inviting fragrance.

HUGO Your Way

Presentation-wise, it is equally enticing. In this bottle, you’ll witness more than just a bold new identity of the house but also a new look and logo as we continue to celebrate individuality, innovation, and vital energy. Lacquered in a matted denim blue, the perfume flask features a starking bold red-and-black logo that matches the one on HUGO’s iconic jeans. And to top things off, HUGO JEANs finishes with a contrasting silver cap and sleek blue fabric strap — as if to reiterate their motto of daring to take risks, be more expressive, live boldly, and act with more authenticity.

Think the HUGO JEANS is perfect for an adventurous risk-taker like you? Contemplate no more and head to Hugo Boss @ ZALORA Philippines today to bag it home! Priced at Php 4,800.00 for 75ml and Php 6,000.00 for 125ml.