Where Luxury Meets Adventure: The Essence of Self-Expression

Dare to step into a world where fragrance meets personality—distinctly daring, delightfully unrestrained. The MCM Fragrance Collection whisks you into a wondrous cast of characters, each as bold as they are endearing, bearing tales of strength, wisdom, and whimsy. Inspired by MCM’s iconic leather animals, these six Eau de Parfums offer a spritz of spirited adventure, each an ode to playful self-discovery.

Sung-Joo Kim, Chief Visionary & Sustainability Officer, and Chairperson of MCM Group remarks: “Our new MCM fragrance collection celebrates individual uniqueness and the sartorial spirit of the Digital Nomad, inspired by our heritage. Each scent brings joy, love, and a reminder of the beauty that pets, and nature’s wonders bring to our lives.”

The Design: Rich In Style & Expression

Each scent in the collection arrives in a bottle topped with a charming character—a whole cast of delightful personalities ready to play! From the MIGHTY BEAR to the DARLING DOXIE, these whimsical figures add a wink of charm, while the golden accents bring a dash of sparkle and mischief. They are the perfect companions on your fragrance adventure.

THE SCENT: SIX SIGNATURE EAU DE PARFUMS, INFINITELY YOU

Collaborating with a team of world-renowned perfumers from DSM-Firmenich, MCM has crafted six unique fragrances made from sustainably sourced ingredients. Each fragrance celebrates a distinct facet of character, inviting wearers to explore the undiscovered part of their personality through the art of layering and experimentation.

I. MIGHTY BEAR — Strength & Resilience in Every Spritz

MIGHTY BEAR marches forth with bergamot’s bright zest, followed closely by the velvet warmth of vanilla and the earthy embrace of sandalwood. This bear wears his strength with poise and purpose—an ode to resilience grounded in nature.

Amber Woody Floral

TOP: Elemi, BERGAMOT
MID: Sesame, Patchouli Flower
DRY: Tonka Bean, VANILLA, SANDALWOOD

“For MIGHTY BEAR, I was motivated to create a fragrance infused with strength using powerful ingredients that tell the tale of inner resilience.” — Sophie Labbé, Principal Perfumer

II. JOLLY RABBIT — Playfulness & Joy Springing Forth

The ever-sprightly JOLLY RABBIT bounces through life with a lively blend of orange, instantly filling the air with playful energy. As it evolves, the radiant notes of neroli frolic through the composition, adding a lighthearted charm. Grounded by the fresh, earthy essence of vetiver, giving a sense of carefree joy. It invites you to rediscover your inner child, embracing life’s simple pleasures with a playful spirit and an open heart.

Citrus Floral Green

TOP: ORANGE, Lemon, Red Currant
MID: Ginger, NEROLI, Jasmine Petals
DRY: Ambrox, Guiacwood, VETIVER

“I aimed to craft a scent brimming with sparkling ingredients, a true celebration of the exuberance, positivity, and vitality that life has to offer.” — Alexandra Monet, Perfumer

III. CHARMING PUP — Charm & Confidence with a Tail Wag

With CHARMING PUP, you’re never far from a friend’s everlasting warmth. It captures the captivating allure of rose, elegantly intertwined with the rich, sophisticated depth of cedarwood. Vetiver adds a touch of refined earthiness, grounding the fragrance with a subtle warmth. This harmonious blend embodies both charm and confidence, encouraging you to embrace your most magnetic side with passion and style.

Floral Woody Orris
TOP: Bergamot, Italian Lemon, Orange
MID: ROSE, Orris, Carrot Seed
DRY: CEDARWOOD, Tonka Bean, VETIVER

“I aimed to encapsulate the subtle texture seen in pearls under sunlight — shimmering delicately without overwhelming, exuding beauty with confidence and charm.” –Steve Guo, Perfumer

IV. DARLING DOXIE — Loyalty & Connection, True to the Core

DARLING DOXIE stands as a tribute to loyalty, blending the comforting warmth of ylang-ylang with the serene, nurturing essence of chamomile. Rich sandalwood anchors the fragrance, creating a lasting impression of closeness and connection. This fragrance invites you to honor the bonds of friendship and cherish those who matter most with unwavering devotion.

Woody Spicy Floral

TOP: Pink Pepper, Nutmeg, Lemon
MID: CHAMOMILE, YLANG YLANG, Styrax
DRY: Cedarwood, SANDALWOOD, Vetiver

“When I consider loyalty, I associate it with dependability. I intended to craft a fragrance that embodies this reliability, serving as a genuine signature – timeless and devoted.” –Frank Voelkl, Principle Perfumer\

V. DARING DRAGON — Power & Mystery to Enchant

DARING DRAGON ignites with a surge of yuzu, infusing the fragrance with an immediate, vibrant intensity. As it unfolds, the delicate almond flower adds an air of mystery, weaving through the composition with quiet allure. The deep richness of sandalwood anchors the scent, creating a powerful, enigmatic presence. A fragrance whispers hidden depths and untold secrets, drawing you into its captivating world of intrigue.

Citrus Woody Tea

TOP: Bergamot, YUZU, Clementine
MID: ALMOND FLOWER, Muguet, Tea Flower
DRY: Vanilla, Cedarwood, SANDALWOOD

“For the DARING DRAGON, enchanted by the mystery and allure of the unknown, I created something unexpected, filled with hidden treasures.” — Sophie Labbé, Principal Perfumer

VI. ZEN ELEPHANT — Wisdom & Serenity Wrapped in Calm

With ZEN ELEPHANT, serenity is but a spritz away! It opens with the delicate bloom of freesia, invoking a sense of calm and clarity. As it evolves, the serene notes of magnolia create an atmosphere of quiet reflection. Grounded by the earthy depth of oakmoss, it embodies wisdom and serenity. This fragrance offers a meditative retreat that guides you toward balance and mindful stillness.

Chypre Leathery Floral
TOP: Grapefruit, Seaweed, FREESIA
MID: Cardamom, MAGNOLIA, Truffle
DRY: Cedarwood, OAKMOSS, Ambrox

“Inspired by the pursuit of balance, I experimented with ingredients that complemented each other like ying and yang, striving for a harmonious blend of floral and woody elements.” – Hamid Merati-Kashani, Principal Perfumer

THE CAMPAIGN: “MCM AFTER HOURS”

When the lights go out, the magic begins! The After Hours campaign invites the viewers into an enchanted night inside the MCM store, where the beloved MCM leather animals spring to life. Through the wonders of CGI (computer-generated imagery) technology, these creatures slip out of their displays and embark on wonderous escapades, each revealing their unique personality in a lively celebration of individuality. Prepare for a feast of whimsy, style, and unforgettable moments as the MCM animals lead you on an adventure like no other!

Hight-resolution images can be downloaded from: https://we.tl/t-6PecNvty0T

Jean Madar, Chairman and CEO of Inter Parfums Inc., shared his thoughts on the new collection: “The MCM Collection captures the bold essence of the brand. It’s where tradition meets innovation, and every fragrance in the collection is designed to inspire individuality and self-expression. MCM is all about dynamism, and that’s reflected in these scents. We’re excited to bring this collection to life, giving our consumers a distinctive fragrance experience that blends luxury with a sense of adventure.”

The MCM Collection will be available at MCM stores, mcmworldwide.com, and select global
retailers starting March 2025. The first four fragrances Jolly Rabbit, Mighty Bear, Charming
Pup, Darling Doxie will be available at MCM stores, while the full collection of all six
fragrances including the Daring Dragon and Zen Elephant will be available through Inter
Parfums’ extensive network of global outlets.

PRICING:
$150/100ml Eau de Parfum
$79/ 4 x 10ml Eau de Parfum Fragrance Set