The global lifestyle brand sparks joy in the lives of its community around the globe with a new fragrance as captivating as a bouquet of colorful blooms
Kate Spade New York’s latest fragrance Bloom will launch in Spring 2024. Bloom enhances the brand’s fragrance assortment with a spectrum of fresh notes paired with a multicolored palette of pastels that reflects the joy and optimism of the kate spade brand. The green musky and floral Eau de Toilette will be contained in a feminine bottle with soft, curved lines and complete with a pale pink & rose gold cap.
A Fragrance That Bursts With Fresh Florals
The fragrance, created by perfumer Sophie Labbé, evokes the freshness of a floral bouquet with sophistication and a distinctly modern twist as it captures the bright light of camelia blossoms generously against a soft woody trail. Bloom opens with the brightness of Lemon Primofiore, a symbol of first bloom, set against a green crisp of Granny Smith Apple and a blend of Sweet Orange. This youthful, energetic start gives way to an iridescent floral heart made of white camelia petals illuminated by the glow of solar flowers – Orange Blossom and Ylang Ylang. The enveloping dry-down reveals musky notes and creamy white wood tones with Cedarwood, Sandalwood and Cashmeran. “Just like a bouquet of beautiful flowers, the fragrance projects a spectrum of colors, from the brightest to the most enveloping, projected onto delicate petals that bloom at the heart of a woody, musky comforting trail,” said Perfumer Sophie Labbé. “The idea was to create a delightful and joyful aura that reflects the spirit of the kate spade new york woman.”
A Blooming Design
With its clean and soft curved lines, the distinctive design of the fragrance bottle is feminine, modern. It highlights kate spade’s brand codes, with the pale pink enamel ring at the base of the cap embellished with the brand’s spade reflected in a warm, rose gold color. The floral pattern on the outerpack has been reinvented in luminous multi-colored pastel tones that evoke the colors of a bouquet in full bloom.
A Floral Campaign With model Freesia Huang
Model Freesia Huang embodies all the brightness of the new Kate Spade Bloom fragrance. Set against a floral background as colorful and lively as the outerpack itself, Freesia radiates energy, beaming brightly in her white lace outfit.
About Kate Spade New York
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.