An exhilarating burst of freshness
Freedom of movement is a fundamental aspect of life. When we have no constraints, we are able to push the limits. Ever since its inception, LACOSTE has sought to promote the art of being free and being yourself. In our hectic lives, every moment represents a shifting space wherein style becomes allure, defying strict, stringent codes in order to accentuate a gesture, a look or an attitude. It adapts to our personality, offering it energy and intensity.
LACOSTE has always been known for its laid-back, timeless garments with clean, structured cuts that follow every movement of the body, free of constraints. Bold and versatile, they adapt to those whose lives move in step to a rousing beat, with actions setting the tempo and desires driving the flow.
Today, spurred on by the momentum of Play Collective, the crocodile brand embraces its values anew, advocating a world where everyone is free to be different and all are enriched by the diversity of those who surround them. A world built through the dynamic of each individual.
LACOSTE L.12.12: STYLE ON SKIN
This year, LACOSTE L.12.12 presents Eaux Fraîches For Her and For Him, two new fragrances brimming with tangy, uplifting notes. In their lightly pastel-toned, transparent glass vessels, the fragrances are packed with more punchy freshness than ever before.
BOTTLES OF SPARKLING FRESHNESS
While their sleek designs echoing the iconic LACOSTE L.12.12 polo shirt have remained unchanged, the bottles this year are playing with the theme of transparency. Taking on pastel hues of icy pink for Her and sea green for Him, they perfectly reflect the freshness transmitted by the fragrances within.
The bottles also proudly sport an exact replica of the embroidered crocodile that adorns every LACOSTE polo shirt. It, too, has been decked out in green for men and pink for women.
VIBRANT, PUNCHY, SUMMERY SCENTS
A gale of freshness has swept through the LACOSTE L.12.12 fragrance collection, breathing life into two new and exhilarating woody-aromatic olfactory blends.
LACOSTE L.12.12 ROSE Eau Fraîche For Her
Opening with a tangy kick, the fragrance exudes a frisson of fruity Grapefruit and Blood Orange notes. Vivid and fresh, these citrus notes are the perfect reflection of an assertive woman who always gives her best.
This freshness is underpinned by sweet Blackcurrant, which delicately ties it in with the spicy, sparkling signature delivered by Pink Pepper and Cinnamon bark.
The scent is then rounded off with a nuance of Cedarwood to enhance its radiance even further, lending a sensation of absolute comfort and forming a dynamic and elegant trail.
The woody-aromatic olfactory signature of LACOSTE L.12.12 ROSE Eau Fraîche For Her is a joint composition by Marie Salamagne and Amandine Clerc-Marie (Firmenich).
LACOSTE L.12.12 BLANC Eau Fraîche For Him
First up, a top note of lively, uplifting lemon zest sets the tone, inducing a sensation of extreme freshness right off the bat. This is then reinforced by a Ginger note, offering a spicy touch that harks back to the Cardamom present in the iconic Eau de Toilette, LACOSTE L.12.12 Blanc. At the heart, spring-scented Lavender further accentuates the freshness of the scent. Finally, Oakwood signs off the trail, enveloping it in a modern and dynamically masculine aura. A dazzling signature that crackles with energy.
LACOSTE L.12.12 BLANC Eau Fraîche For Him Eau de Toilette is a woody-aromatic olfactory creation by Sonia Constant (Givaudan).
DIFFERENT TOGETHER: STRENGTH OF THE COLLECTIVE
A style and movement for every individual… Each bringing their own personal aesthetic, the five young people of the talented LACOSTE L.12.12 crew have this year again been invited to pose for photographer Jonas Lindstroem. Through a series of dynamic and thrilling moves, models Désiré Quadjo Mia and Maeva Giani Marshall, dancers Hortense de Gromard and Salif Gueye, and BMX star Matthias Dandois all share the olfactory mark of LACOSTE L.12.12. Strengthened by what makes them different, their motions bring them together in perfect harmony.
Held in the hands of these young talents, the LACOSTE L.12.12 bottles form a link between the brand’s values and the many shifting faces of the modern urban landscape. Five glittering portraits that highlight each of their fluid gestures, five boldly dynamic personalities, and five different styles evolving through a series of agile and fast-paced movements.
The LACOSTE L.12.12 campaign perfectly interprets the brand’s vision. Embodying the values of empathy and diversity, the crocodile calls for a plurality of styles and cultures. It knows no limits. In perpetual movement, it reinvents itself according to each wearer, ready to embrace every possible shape and colour, regardless of era or trend. It celebrates the beauty to be found in this game of life, wherein our differences form a collective.
Scents leave an impression, but LACOSTE L. 12.12 renders it deep. Bringing out the uniqueness in ourselves, it’s no secret that we all need a bottle on our shelves. Finally washed ashore, on the racks of ZALORA, we present Eaux Fraîches For Her and For Him. Retail prices start from PHP4,900 (50ml) and PHP4,400 (50ml) respectively, available at leading department stores nationwide and on ZALORA Philippines. Make them yours today.
