Packed with boldness and effervescent charm
The Concept
Sparkling, vibrant, energizing. Introducing Daisy Ever So Fresh, the newest fragrance in the iconic Daisy Marc Jacobs Collection. The new long-lasting scent exudes a burst of freshness that embodies a bright, bold attitude, overflowing with a vivacious energy and inspiring spontaneity through its youthful spirit and effervescent charm.
The Fragrance
Daisy Ever So Fresh has a bouquet of juicy citrus notes that capture the whimsical feeling of dappled sunshine, with radiant rose water adding an instinctive floral splash to its heart. Cashmere woods wrap the fragrance in an airy, yet energetic, warmth. The notes play together in brilliant harmony to deliver an enchanting and enduring scent.
Top: Mandarin essence, Mango & Pineapple Smell-The-Taste
Heart: Rosewater Firad, Orange Blossom Essence
Base: Cashmere Woods
The Campaign
Set in a bright, grassy field at high noon, the Daisy Ever So Fresh campaign features models Kaia Gerber, Jelixa Reyes, and Bomi basking in the sun at full blaze, when daisies shine bright and monarch butterflies glow orange. Shot entirely on film for a vibrant and authentic feel by celebrated photographer Alasdair Mclellan, the campaign captures the sense of effortless happiness that comes from losing yourself in the warmth of the sun and its natural beauty.
The Design
The Daisy Ever So Fresh bottle is a reinterpretation of the original design for Eau So Fresh. This taller, slimmer version of the Daisy signature bottle showcases a youthful and vibrant, orange-hued juice. The gold cap is the most playful aspect and focal point of the bottle, adorned with six energizing orange daisies harmonized with bright yellow accents.
Not afraid to make a statement, the packaging presents a new pop of color into the daisy family with a vibrant orange. Inspired by the sparkling rays of sunshine, the Daisy Codes become brighter and more solar, with invigorating shades of orange and yellow, immersed with elegant winks of white and gold.
The Line Up
Daisy Ever So Fresh: 125 ml (PHP 7,598)
Daisy Ever So Fresh: 75 ml (PHP 6,298)
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