Follow Innisfree’s fierce commitment to effective, nature-powered skincare
I t’s no secret that wanderlust intensifies as we navigate through the last quarter of the year. Accumulated stress and exhausted minds desperately yearn for a long holiday. However, if your annual leave is still pending approval, consider a virtual journey to The New Isle of Innisfree for immediate respite. Situated right in the heart of a blue-green sea, this island brims with mystical energy and endless possibilities.
What’s New?
A new chapter dawns on the Korean brand. Embraced both in its new logo, packaging, and brand content, Innisfree’s new identity displays its new daring and revolutionary spirit while staying true to its core of producing effective, nature-derived, and sustainable skincare.
Logo
With a completely revamped font, Innisfree now features a combination of upper and lower case letters to better convey its appreciation for diverse forms of beauty.
Packaging
A new shade of green — Active Green — has been introduced for its packaging and will be consistently used in stores. Innisfree maintains green as its core color to represent natural energy and active ingredients.
New Products:
Vitamin C Green Tea Enzyme Brightening Serum
Taking the spotlight as the inaugural product post-Innisfree’s rebranding is this Vitamin C-infused Green Tea Enzyme Brightening Serum. This toning elixir provides clear, radiant skin by managing blemishes and exfoliating simultaneously. Clinically proven to deliver skin that’s four times brighter, stronger, and clearer after a month of use.
Black Tea Youth Enhancing Ampoule
Second on the list, Innisfree introduces an antioxidant, anti-aging ampoule. Formulated with black tea as the star ingredient, this skincare item rejuvenates skin battered by stress. Anticipate improved firmness, moisture, radiance, and texture after four weeks of application. You’ll notice a plump, healthy complexion — something you’d typically expect after a restful night’s sleep.
Retinol Cica Repair Ampoule
Innisfree truly has something for everyone. If you suffer from dull skin, clogged pores, and flaky skin resulting from external factors like fine dust, then the new Retinol Cica Repair Ampoule is destined to become your new favorite. It aids in fortifying the skin’s barrier to achieve smooth, egg-like skin. The best part is that it’s suitable for those with acne-prone and sensitive skin, ensuring that everyone can enjoy the benefits!
Green Tea Seed Hyaluronic Serum
If you love starting your mornings with a warm cup of green tea, perhaps you might fancy waking up your skin with green tea skincare too. Case in point: Innisfree’s Green Tea Seed Hyaluronic Serum is a great addition to your routine as it can quickly hydrate, visibly soothe, and support skin’s moisture barrier. Put it in layman’s terms, this delicate concoction helps you say hello to glowy, smooth skin.
Who Is Representing The New Innisfree?
Everything feels like a dream, doesn’t it? Well, it’s only going to get better from here. Just wait until you hear that K-pop artists JANG WONYOUNG (Ive) and KIM MINGYU (Seventeen) will be embarking on this journey with you. Both confident and positively charged, we couldn’t have asked for more fitting icons to take on the role of Innisfree’s global ambassadors.
Love Innisfree’s new look and products? Say no more and head over to ZALORA Philippines today to shop!
