Introducing its first signature scent in partnership with Inter Parfums In Spring 2021, the German luxury fashion house MCM announces the launch of its new signature fragrance accompanied by a global communications campaign entitled Travel Beyond. It is the first-ever beauty commercial leveraging virtual production and filmmaking using technology from the gaming world namely Epic Games’ Unreal Engine, the same technology that powers Fortnite™. The campaign … Continue reading MCM’s First Ever Fragrance Is Finally Here

A new chapter for the iconic Signorina Fragrance Collection Ferragamo expands the Signorina narrative with the launch of Signorina Libera: a vibrant and surprising eau de parfum inspired by the upbeat independent attitude of a modern Signorina. Created in collaboration with Jérôme Epinette, master perfumer at Robertet, Signorina Libera joins the multifaceted Signorina Fragrance Collection including Signorina Eau de Parfum, Signorina Misteriosa and Signorina Ribelle — three … Continue reading Ferragamo Unveils Signorina Libera

The Legacy behind the Legend FROM TRADITION TO INNOVATION What are legends made of? Inspiration, virtuosity and vitality. In real life, these qualities are borne out of the exceptional. Just a decade after it was established, exactly 105 years ago in Hamburg, Montblanc had already become one of the most prestigious names, thanks to the cult status of its legendary Meisterstück Writing Instrument. Montblanc has always … Continue reading Montblanc Legend, The Fragrance for Men

The scent of a flamboyant, defiant, masculine man. If various life circumstances are refraining you from being who you want to be, Paco Rabanne’s 1 Million Royal fragrance offers a catalyst to break free. By acting as a constant reminder in every whiff, the latest addition empowers you to defy codes of societal convention and live defiantly as nobody but you. Reimagined many times in … Continue reading Paco Rabanne’s 1 Million Royal Lets You Be A Bada$$

Never stop winning A triumph moment means different things to different people. It could be something as simple as fixing a broken sink or something more complicated such as defeating 100 interviewees and getting that job. Big or small, needless to say, that sense of accomplishment is always satisfying. Despite the feeling of accomplishment being temporary, Paco Rabanne has introduced us to a way of making … Continue reading Triumph Smells Like Paco Rabanne’s Invictus Victory Elixir