Breaking fashion records at the Paris Olympics.
Source: Francis Libiran
Article inspired by: Carmen Ooi from THREAD by Hong Kong
Get ready to strut your stuff on the world’s most fabulous runway – the 2024 Paris Olympics! This year, athletes aren’t just bringing their A-game in sports; they’re serving major fashion moments with the help of haute couture houses and sportswear giants. From Berluti to Ralph Lauren, FILA to Lululemon, the style stakes are higher than ever. Let’s dive into the crème de la crème of Olympic fashion and see which team is taking home the gold in the style Olympics!
The Philippines Team Uniform: Francis Libiran
Source: Francis Libiran
Take it from the buzz on social media—everyone’s been raving about the stunning ‘Sinag Barong’ by Francis Libiran. No exaggeration here; it’s been celebrated as one of the standout Olympic outfits, and we couldn’t agree more! This exceptional uniform showcases a traditionally embroidered shirt paired with a detachable silk sling adorned with intricate sun rays and warrior patterns. It’s a masterful blend of bravery, fierceness, and a tribute to our nation’s rich culture, history, and heritage.
Hong Kong Team Uniform: Fila
Source: Fila
Hong Kong is back with Fila, and honey, they’re not playing! The concept? “Make Performance Beautiful.” Think vibrant ivory, bold red, and classic navy, with a splash of “French blue” as a nod to the host country. But wait, there’s more! They’ve seamlessly blended the Bauhinia flower with street-chic graffiti art. It’s not just a uniform; it’s a walking masterpiece!
French Team Uniform: Berluti, Le Coq Sportif
Source: Berluti、Le Coq Sportif
Oh là là! The French team is bringing haute couture to the track with Berluti and Le Coq Sportif. Berluti’s taking the tuxedo to new heights with a blue, white, and red ombré that screams “I woke up like this” elegance. For the sporty bits, Stéphane Ashpool of Pigalle fame teamed up with Le Coq Sportif for a streetwear-meets-sports vibe that’s so cool, it hurts.
Japanese Team Uniform: ASICS, Y-3 x adidas
Source: ASICS
ASICS is painting the town (and the Japanese team) orange-red, inspired by the Parisian sunrise. It’s giving “main character energy” with breathable mesh that says, “I’m hot, but my outfit’s keeping it cool.”
Source: Y-3
And for the football squad? Y-3 and adidas are bringing the fire – literally – with flame motifs that are too hot to handle!
Korean Team Uniform: The North Face
Source: The North Face
The North Face is taking the Korean team on a style journey with a gradient blue that’s deeper than the East Sea. But here’s the kicker – a pop of red on the sweats that’s so unexpected, it’s genius. It’s not just a uniform; it’s a fashion statement.
US Team Uniform: Ralph Lauren, Nike
Source: Ralph Lauren
Ralph Lauren and Nike are tag-teaming for Team USA, and it’s a match made in style heaven. Ralph’s bringing that preppy pizzazz we all know and love, while Nike’s keeping it fresh with blues that’ll make you want to pledge allegiance to fashion.
Source: Nike
Source: Nike
British Team Uniform: adidas, Ben Sherman
Source: adidas
Adidas and Ben Sherman join forces to dress Team GB in a collection that pays homage to Britain’s mod heritage while looking firmly to the future.
Source: Ben Sherman
The ceremony outfits, in particular, are a sartorial celebration of national pride, featuring embroidery of the four national flowers in a design that’s both patriotic and chic.
Canadian Team Uniform: Lululemon
Source: Lululemon
Lululemon showcases its technical prowess with Team Canada’s uniforms. The incorporation of innovative features like magnetic closures and adaptable fits demonstrates that high-performance wear can indeed be high fashion.
Swedish Team Design Brand: UNIQLO
Source: UNIQLO
UNIQLO’s not just dressing Sweden; they’re saving the planet one uniform at a time. Using upcycled clothes, they’ve created outfits that are as eco-friendly as they are eye-catching. Mother Earth is giving a standing ovation!
Australian Team Uniform: Sportscraft:
Source: Sportscraft
Sportscraft delivers a uniform for Australia that goes beyond mere clothing. With the names of national athletes and their oaths embroidered within the jacket, it becomes a wearable testament to the country’s sporting legacy.
Italian Team Uniform: Emporio Armani
Source: Emporio Armani
Emporio Armani‘s dressing Italy in a blue so gorgeous, it should be illegal. With “W Italia” front and center and the national anthem hidden inside, it’s patriotism you can wear.
Jamaican Team Uniform: Puma
Source: Puma
Puma‘s designs for Jamaica are a triumph of form and function. Utilizing advanced fabrics and heat-adaptive technology, these uniforms prove that style need not be sacrificed for performance, even in challenging climates.
There you have it, fashion fans! The 2024 Paris Olympics are shaping up to be a spectacle of sport and style. Which team will take home the gold in the fashion Olympics? Only time will tell, but one thing’s for sure – this year, everyone’s a winner in the style stakes!
