It’s official! Rosé joins Levi’s, bringing her signature “APT.” rocker-chic to the ultimate denim collab.
The “Behind Every Original” campaign is officially here, and Rosé is making it legendary by rocking Levi’s for her first-ever Super Bowl appearance! From the “APT.” charts to the stadium stage, she is the ultimate style icon, celebrating a storied legacy of originals who have defined the brand for generations. Stay cool, stay rocker, and get ready to witness Rosé bring her signature edge to this iconic new chapter.
“When I create something new, I start with myself. Each project begins with a clear vision—one I carefully shape and bring into the world.” – ROSÉ
The “Rosé Vibe” Essentials:
