To address consumers need for convenience, more and more businesses are making the revolutionary switch from offline to online. This convenience is realized through the use of simple and straightforward mobile shopping apps.
So it’s pretty obvious that mobile apps are critical for any business. Question is, what features will make your app stand-out from the rest? Here’s a list of functions that we’d love to see in any mobile shopping app!
Image Search
Street style is big. No matter where you are, you’re bound to see individuals decked out in amazing fashion, looking stylish and simply owning it. Feel style-spired? All it takes is a quick snap of their outfit, and an easy upload. Leave it to the shopping apps to curate similar items from their own collection. Kind of like a virtual personal shopper don’t you think?
Multi device
We all lead such busy lives and are always on-the-go. Shoppers shop through their computers, smartphones and tablets. To keep up, shopping apps enable users to access their accounts across multiple channels. Any changes such as adding products to their shopping carts or wish lists are updated in real-time and are synced across all platforms. This allows users to manage their shopping from whichever device they are logged in to.
Well-Designed Ease In Navigation And Uncluttered User Interface
A messy user-interface will be the death of any App. Nowadays; online shopping apps have become more and more personalized. They’re designed in such a way that users are able to find exactly what they want through a simple user friendly interface and other special features such as those “we recommend” or “you might like” suggestions based on items you’ve previously viewed. Play around with the super functional filters and tool bars to help you pick out just what you need without being bombarded by a barrage of irrelevant products. Cool right?
Product Meets Our Expectations
Not what you were expecting? There’s nothing more disappointing than purchasing something only to find out it’s not what you expected. It’s a sad case of expectation vs. reality and many online shoppers have fallen victim to this. To manage shopper’s expectations, shopping apps provide very detailed product descriptions, and have gone the extra mile by creating virtual size guides and virtual fitting rooms to help which allow users to make informed decisions.
Speed
We can’t deny our insatiable need for speed. A good app should load quickly and never crash. Apps should also take up the least amount of storage space necessary to keep it running. If users keep experiencing crashes and other issues, you can best bet your mobile app will end up being deleted. A pretty app is nothing without speed to back it up.
What do you love most about shopping apps? Keep enjoying your online shopping on ZALORA today!