Born in 2020 from the imagination of the artist BAO, KUBO is more than just a collectible. He represents the ‘small boy’ we all carry in our hearts—cool on the outside, but warm on the inside. Doesn’t that sound just like you?

Who is KUBO Pop Mart?
Created by the artist BAO, KUBO is the ‘cool’ kid with a warm secret. Despite his rebellious tattoos and tough exterior, he is a silent protector who hides his vulnerabilities from the world. He balances a resilient spirit with a heart full of tenderness, proving that even the toughest characters have a soft side.
KUBO Pop Mart Series
Each collection tells its own unique story, showcasing KUBO’s vibrant energy, mysterious aura, and adventurous spirit! To date, there are six standout series:
- Series 1 (2023): Walks of Life
- Series 2 (2024): Select Your Character
- Series 3 (2024): Breathing in
- Series 4 (2024): YOU
- Series 5 (2025): City of Sunset
- Series 6 (2025): Angel’s Poem

As we grow up, do we find ourselves sharing the same spirit as KUBO? Don’t just let rebellion be your disguise—embody his signature style instead. If you want to dress with that same edgy energy, you can find the perfect ‘KUBO-inspired’ looks on ZALORA. Stay cool on the outside, stay warm on the inside, and never lose that adventurous heart.
