Bulgari Appoints Yang Yang

In celebration of the revamp of Bulgari’s Pour Homme Eau de Toilette!

Bulgari has always been one to make waves in the luxury department with its bold jewelry and daring combinations. But bigger news is ahead: they’ve just named Chinese actor Yang Yang as their new Asia Pacific Brand Ambassador for Parfums, fronting their new Pour Homme campaign. (You are My Glory fans rejoice!). Decked in muted casual wear, the freshly minted ambassador encapsulates the spirit of the holistic fragrance in Bulgari’s Pursuit of Harmony campaign. “The soft and pure scent of Pour Homme reminds me of a clean white shirt and paints an image in my mind of people slowing down, taking time to relax,” said Yang Yang.

An Ode to Harmony

As expressed by Yang Yang, harmony is the word to describe Bulgari’s updated number — the Pour Homme Eau de Toilette. Peaceful to vibrant, private to intimate, you to me — the fragrance covers both sides to form a balance. So what if the world is in a hurly-burly, Pour Home transcends you into a state of bliss where you are able to feel serene and the strength of freedom anywhere you go.

The Scent Encaptures Ying And Yang

A few distinct ingredients unambiguously capture the essence of a relaxing, unwinding moment. For Pour Homme, it’s the amalgamation of tea leaves, florals, and woody scents. Opening soft with Darjeeling tea accords for a spot of freshness, the refreshing blend then develops into water lily notes for a sensation of comfort and serenity. Next, comes the juxtaposition of transparent amber and musk to soften things up while a bit of cardamom injects some warmth to lighten up the mood.

A Refreshed Look

An elegant, minimalist flacon is expected to match a concoction with such soothing tones. The result? A clear bottle topped with a Zamac cap that is representative of Bulgari’s aesthetic codes. Silver in tone, etched with the stylings of Bulgari’s logo. Simple yet emblematic, this one is undeniably hard to miss.


Think you need a spritz of Bulgari’s Pour Homme Eau de Toilette to whisk you away from the hustle and bustle? Say no more and head over to ZALORA to shop now.

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