MCM’s First Ever Fragrance Is Finally Here
Introducing its first signature scent in partnership with Inter Parfums In Spring 2021, the German luxury fashion house MCM announces the launch of its new signature fragrance accompanied by a global communications campaign entitled Travel Beyond. It is the first-ever beauty commercial leveraging virtual production and filmmaking using technology from the gaming world namely Epic Games’ Unreal Engine, the same technology that powers Fortnite™. The campaign … Continue reading MCM’s First Ever Fragrance Is Finally Here