HOM is a brand that’s built around major cornerstones: freedom of thought, elegance, and masculinity. As a brand with professional proficiency in the male form, HOM proactively transgresses existing codes to cultivate the relationship between men and their intimate apparel. The reputation of the HOM identity is one that is SPECIALISED in INNOVATIVE, VIRILE and TECHNICALLY SOPHISTICATED underwear for men, taking into account every item’s appearance, form, cut, quality and overall comfort.