Jimmy Choo is an iconic luxury lifestyle brand defined by an empowered sense of glamour and confident sense of style. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The sexy cut, fashionable design, and exceptional Italian craftmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. The brand's reputation as a celebrity favorite helped to fuel its rapid expansion.