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In the world of fashion and music, there are few phenomena as electrifying and influential as BTS and their golden maknae, Jung Kook. BTS's explosive rise to global stardom is like a dynamite blast, shaking the foundations of the music industry. With their chart-topping hits and captivating performances, they have created quite literally an ARMY of devoted fans. Their sonic compositions and enthralling stage performances, as smooth as butter, are perfectly complemented by their impeccable fashion sense including Jung Kook’s daring fashion choices that oscillate between edgy and elegant to his captivating stage presence.
In an exciting partnership, Jung Kook joins forces with Calvin Klein, where the BTS member shines in the brand's Spring 2023 collections skillfully shot by Korean photographer Park Jong Ha. Jung Kook—the embodiment of euphoria—draped in Calvin Klein's breathtaking creations: Imagine him in the ‘90s straight denim, his legs moving to the rhythm of the music, while fans sing and sway along from left and right; Oversized Denim Jacket hugs his form and reveals Jungkook’s abs, adding an extra layer of intensity to his performance as if he's inviting fans inside the magic shop; and when he dons the Relaxed Fit Standard Logo Crewneck Tee , it's like a visual mikrokosmos, capturing hearts with every glance. That said, prepare to be inspired by the captivating essence of his fashion journey, entwined with the enchanting magic of Calvin Klein's offerings.
Jung Kook shared his excitement about the partnership, saying, "I have been a fan of Calvin Klein for a long time, and I'm thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein's heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I'm incredibly excited for people to see a new side of me in this first campaign for the brand."
In a press release, Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein, expressed his enthusiasm for the collaboration, stating, "We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the world's most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We're fortunate and excited to have him join the Calvin Klein team."
The campaign heavily features Calvin Klein's expertly crafted denim pants, further exemplifying the brand's commitment to quality and style. Known for their exceptional fit, attention to detail, and enduring durability, Calvin Klein denim pants have long been revered as a wardrobe staple. These captivating campaign images highlight Calvin Klein's unwavering dedication to authenticity, intimacy, and its distinctive design language. With each image, the campaign invites viewers to embrace their individuality, celebrating the intersection of fashion, self-expression, and personal style that Calvin Klein has championed for decades. As a new chapter in Calvin Klein's storied history unfolds, the brand solidifies its position as a timeless icon in the fashion industry.
A partnership that leaves you yearning for more, discover the power of fashion with Jung Kook and Calvin Klein, now available on ZALORA.