Jung Kook shared his excitement about the partnership, saying, "I have been a fan of Calvin Klein for a long time, and I'm thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein's heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I'm incredibly excited for people to see a new side of me in this first campaign for the brand."

In a press release, Jonathan Bottomley, Global Chief Marketing Officer of Calvin Klein, expressed his enthusiasm for the collaboration, stating, "We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the world's most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We're fortunate and excited to have him join the Calvin Klein team."

The campaign heavily features Calvin Klein's expertly crafted denim pants, further exemplifying the brand's commitment to quality and style. Known for their exceptional fit, attention to detail, and enduring durability, Calvin Klein denim pants have long been revered as a wardrobe staple. These captivating campaign images highlight Calvin Klein's unwavering dedication to authenticity, intimacy, and its distinctive design language. With each image, the campaign invites viewers to embrace their individuality, celebrating the intersection of fashion, self-expression, and personal style that Calvin Klein has championed for decades. As a new chapter in Calvin Klein's storied history unfolds, the brand solidifies its position as a timeless icon in the fashion industry.

A partnership that leaves you yearning for more, discover the power of fashion with Jung Kook and Calvin Klein, now available on ZALORA.