No one does it better than NewJeans, and they don't play especially within the realms of all things denim. This quintet, primarily recognized as Y2K aesthetic connoisseurs, has perfectly adapted the 2000s style era into their fashion choices. Every music video and stage look has been carefully curated to allude to nostalgia. In more ways than one, they have established relatability across the globe — banking on themes of youth, the beauty of the coming-of-age process, and self-discovery.

The anchor of their branding has always been rooted in timelessness and defying barriers through genre-bending, as indicated in their band name, which is a wordplay on a new generation [of K-pop music]. Ushering a new sensation that deviates from the high-octane sounds and feminine style ensembles with past fashion iconicness at the forefront of creative decisions, the Calvin Klein partnership is a nod to this phenomenon, with the Fall 2024 collection magnifying pieces that stand the test of time.

The world could be yours — all you need is a pair of new jeans. Achieve iconic status and tap into your highest form with NewJeans and Calvin Klein's latest collection, now available on ZALORA.